Year one, tick!
Pink Book article: Remember when social media was a fad?
Paul Thomas Digital is ONE today! I had an idea that businesses might pay me to help them overcome short-term digital challenges – a drop in CDO if you like – and developing that idea has led to a challenging, yet rewarding year. I moved from the relative comfort of a big, corporate organisation into […]
Now is the right time to review your business’ approach to social media.
This is a repost of an article that I was asked to write for Charity Finance Group (https://www.cfg.org.uk) for the Digital section of their members’ handbook – Pink Book 2020. It was written before the global pandemic that has taken over our lives and the smooth running of our businesses, but that makes it no […]
Building the business case for digital strategy – part one
How does your business’ approach to social media communication – yes, communication, not marketing – measure up in a world that has been brought closer together by the massive global response to a world changing pandemic? A recent Kantar study, into consumer attitudes and expectations during the Covid-19 outbreak, found that social media engagement has […]
Obligatory Coronavirus post
I was asked recently to share some tips that would be helpful to anyone developing a business case for digital strategy. This is the first post in a series which I hope will be helpful. There are no wrongs or rights here, just pointers to things to consider for inclusion. I will post once a […]
Your employees only read a policy if they think they may have broken it. Perhaps it’s not a policy that you need?
I was going to start this post by saying that I’ve been trying to stay away from Coronavirus…but that would be me, along with all of you!! The subject though is one I wanted to stay away from in my posts on social media, despite friends suggesting that I must be “cleaning up at the […]
(Digital and Social) Avengers Assemble
Last week I helped a law firm to reposition their social media policy as part of a wider review of their ’employee handbook’ – their contract with and for their employees. I was really interested to see the “fluffy bits” (their words) relegated to the end of the document – these looked a lot to […]
Shaper, shape sorter, shapeshifter?
SocialNow, Lisbon, 6 and 7 June 2019 There was a moment on Saturday afternoon under the blue skies of Lisbon, where it felt like a moment from the first Avengers movie. Something to do, perhaps, with the angular lines and balconies of the venue (imagine Captain America and Black Widow chatting about the end of […]
The changing role of the internal communicator, part two (or, my first nine months in marketing)
I think I’m a shaper… Yesterday, after weeks of inner discussion (and outer…my family and friends would argue!), I updated my LinkedIn profile to show that I’d left Grant Thornton and started something of my own – Paul Thomas Digital (well it’s the mot du jour is it not??!) was born, almost by accident. It […]
ESNanon – an unconference for ESN professionals
This is part two of a post I wrote back in 2013 about the changing role of the internal communicator. On Thursday 5 May 2016 I’m co-running a session on the future of Internal Communications at the IoIC Live conference (http://www.ioic.org.uk/events/ioic-live-2016.html) so now seemed as good a time as any to unblock my blog and explore […]
A repost from Rachel Miller’s All Things IC blog…written by me http://www.allthingsic.com/esnanon Come and air your ESN successes and stresses Who can you turn to in your contacts book to ask for confidential advice and guidance about all things enterprise social network (ESN) related? I regularly get emails from people asking for my opinion, but what […]